Excellence

The Excellence Paradox

Jul 17, 2022 • 2 min


Great products come from great passion, not technical excellence. The products with the best market fit, beloved of users, will often be held together with love and damp string. In their murky codebases you’ll find every example of bad practice. These products of passion grow quickly, but often fail when the technical limits of their poor implementation start biting. Exceptionally high running costs, high costs of change, and increasing fragility can damage the customer relationship.